I will share with you in this article 5 awesome internet marketing tips on how to grow your Facebook Business page organically to generate more engagements and sales for your internet business.
The popularity of Facebook today with over 2.8 billion monthly active users has made this social media platform the ultimate choice for over 90% internet marketing experts. However, 99% of people fail with their Facebook business page and Facebook Ads because of the lack of these 5 awesome internet marketing tips I will show you today.
Let’s get started
1.) Posting video content should be key in your Internet marketing strategy
Video content posts is by far the most engaging content you can ever post on your Facebook business page. This is because Facebook favors video content over images/texts posts and Facebook will reward you even more by showing your video to more similar audience in your niche. This internet marketing tip alone can take you a long way with your internet marketing strategy on Facebook
It’s highly recommended to follow the following guidelines when making a video for your page;
- Your video should be within 3 – 5 minutes long; like this you will be increasing the overall performance of your video
- Your video should be of high definition (HD), Yes! No body wants to watch a blurry and pixelated video
- Add all tags related to your niche to help reach the highest audience and give them the possibility to easily search for your content.
- Finally, add a catchy description to your video to help get the attention of your audience.
2.) Do not ask friends or family to like your Facebook business page
I know it’s very difficult to resist the temptation of clicking on the sidebar to invite your friends and family to like you page. It’s generally very tempting especially when you are starting a new facebook business page as part of your internet marketing strategy and you are looking for likes. Yes! no one wants to have a Facebook business page with no likes and followers but you just have to avoid inviting your friends and family to like your page.
Even the most smart internet marketing experts can’t be smarter than the Facebook algorithms
It’s a poor facebook internet marketing strategy to invite your friends and family who are not part of your niche to like your page. If you do this Facebook will think they are in your niche and will go ahead to analyze their data and then invite more people similar to them who are not in your niche either and not interested in your content to like your page. As such, when you post a piece of content, Facebook will show it in your followers’ news feed and when they and their friends fail to like, comment or share your content, Facebook will think it’s a poor piece of content and will not suggest it to more people, hence reducing your overall reach and affecting your internet marketing strategy.
Inviting your friends and family to like your page will also be detrimental to your internet marketing strategy if you use the Facebook functionality that allows you to create custom audiences from lookalike audiences based on people who liked or engaged with your page. If this happens, Facebook will go ahead to look for an audience that is closely related to your existing followers. As such, you will be feeding Facebook with the wrong information hence wasting your Facebook AD budget
3.) Fully optimize your Facebook Business page
To achieve this internet marketing tip, you need to have three (3) optimized images on your Facebook business page; a profile picture, cover page (banner) and your story. These 3 images take over 50% of your page when it’s first loaded.
According to a study by Microsoft corporation, an average human being generally lose concentration after 8 seconds. Hence, when someone clicks on our Facebook page, it’s good internet marketing strategy to immediately let them know that they are at the right place by using these 3 images to provide a catchy title and a hook (description) to explain what our brand or page is all about so as to retain their concentration. We should never leave our audience guessing or confused.
4.) Avoid promoting your business, products and services
I know this internet marketing tip is the most difficult part as most of us are tempted and thinks that posting our business, products and services is a good internet marketing strategy since we want to make money fast. It’s important you note that your niche is more interested in the value or useful information you provide to them and not in buying your products or services on the Go. The reason why 99% of people fail with their Facebook business page is because they focus on Sale! Sale! Sale!!! as their only internet marketing strategy. You will have to build thrust, credibility, and influence through the value content you provide in the first place before asking for the sale.
5.) Using Hashtags in your posts
Internet marketing studies carried out by renowned brandwatch company BuzzSumo who analyze over 1 billion Facebook posts in over 30 million pages indicate that posts with hashtags perform less that post without hashtags. Also, other studies also show that amongst posts with hashtags; the once with a maximum 2 hashtags performs better than those with many hashtags. Does this mean it’s a bad facebook internet marketing strategy to use hashtags in our posts? No! We should limit our use of hashtags in a post to 2 hashtags maximum. When doing a post, you should pick two most popular hashtags in your niche to add to your content. I recommend you use branded hashtags as this will allow us to track how much engagement and buzz your brand is creating and we can use the Hashtag URL Facebook make available to us to promote our content on other social media platforms. This alone is a great internet marketing strategy and can help generate more free traffic from other social media platforms to our brand.
Did you get some value with this internet marketing content? I hope you did, because I put my heart in making sure you get awesome internet marketing tips on how to grow your Facebook Business page organically to generate more engagements and consequently sales. Click this link if you are interested to learn more tips like this I have put together to help you grow your business on the internet.
I highly encourage you to start using these 5 awesome Facebook business page internet marketing tips to grow your internet business today on Facebook. However, if you are still wondering which internet business idea you can engaged in to make money online, no worries get my free Professional to Successful Online Business entrepreneurs guide; where I share with you “Top 10 Legitimate Business Ideas you need to build a successful online business that will generate a huge extra income around your job“. Click Here to get my Free Professional to Successful Online Business entrepreneurs guide.
To Learn More About How you can get more of these trainings and work more closely right beside me and some of my team, Click Here to Learn more
