I will share with you in this training article an email marketing strategy you most include in your internet marketing strategies to help grow your home business to generate more sales and revenue.
Email marketing strategy is an awesome sales tool for businesses in general and more particularly for home businesses as it is a great tool to improve brand awareness and loyalty, to send out important information and promotions to customers and prospects leading to increased sales. In definition, Email Marketing is the process of sending out optimized commercial email messages at specific intervals to targeted prospects and consumers automatically. To achieve this, a bulk emailing system is required in the process. Such systems generally provide a database to host email subscribers, ways for creating the commercial emails with some awesome design, maintaining emails and even testing them before sending out. Once emails are sent out, the system has the capability of providing statistics and insights of who opened emails and click in them.
Email marketing strategy has been around since the early days of internet and have evolve considerably with time. Many large businesses have used email marketing strategy in one way or the other to grow their brand awareness, customers loyalty, trust and more importantly increase sales.
Email marketing strategy is an incredibly and useful marketing tool you need to include in your digital marketing strategy today. Statistics show that 85% of retailers in the US and thousands of organizations consider email marketing strategy as one of the most effective strategy to acquire new prospects/customers and to increase sales. According to a report from the Direct Marketing Association, 66% of consumers do make purchases online because of an email marketing message. In this article I will show you why you need email marketing strategy in your business if you are on the path of building a successful home business online but you are currently overwhelmed with information on this topic.
Let’s dive in:
Email Marketing Strategy – 7 Top reasons why you need it in your home business
1) Email marketing strategy is a cost-effective tool
Email marketing strategy is Fast, Efficient and Cost-effective. You can use email marketing strategy as a fast and efficient way to reach-out to prospects, customers and even retain existing ones through messages you send out to encourage them to check out your website, social media pages, promotions, etc. Email marketing strategy is cost-effective compared to other methods like phone calls, sms, TV commercials, etc. that can be used to do same.
2) Email marketing strategy can help you reach out to the right audience
This is the most important benefit of email marketing strategy for home businesses as it can help tremendously to reach-out to your targeted audience wherever they are. Your targeted audience who generally will ignore billboards, TV commercials and printed promotional materials finds it very easy to open up and read emails. This doesn’t mean that you should send emails daily, in fact, I recommend that you only send out 1 – 2 email messages per week to your targeted audience to avoid being considered as a spammer and your audience get to unsubscribe from your emailing list.
Statistics from MarketingSherpa shows that 91% of united states adults likes to receive commercial emails from companies with whom they do business. So, not only do people like checking their emails, they also do want to receive emails.
3) Email marketing strategy can help you reach your audience with Targeted and personalized content
Consider how you feel when you receive an email and you can perceive from it that it was sent out to many people at the same time. I know the reaction is generally just to quickly delete it or better still mark it as spam. How does this kind of blasted email messages add value to you and how does it help the business that sent it to you sell?
Email marketing strategy comes with tools to help you segment your prospects and customers in different lists based on their preferences and whether or not they have already made at-least a purchase. With these lists, you can create and send out highly personalized content to your targeted audience. Your email subject lines, messages, images, videos will certainly resonate well with your customers and you can easily send out valuable content that will go along way to help your targeted audience. Email marketing strategy is certainly a perfect way to deliver personalized messages to your customers and prospects.
4) Build trust and credibility with your email marketing strategy
Emails from unknown senders with shady subject lines sends out the feeling of spam and it turns off customers and prospects really fast, and customers or prospects just often delete such emails. Email marketing strategy comes with the possibility of creating a permission-based mailing list through opt-in forms which ensures that the customers or prospects are aware and accept the email content they will be receiving from you. You can even inform your customers or prospects up-front how often they will be receiving email messages from you.
Through the emailing lists you get to know your prospects or customers’ preferences, needs and interests which will go a long way to help you create content that is targeted towards what your customers or prospects want. As such, helping you to build trust and credibility which will lead to your emails being read and consequently increasing sales.
5) Email marketing strategy allows for automation
The automation feature of email marketing is a very powerful tool that can save you a lot of time and making your life easier. There are several email marketing strategies you can use to automate your email messages in order for them to be efficient. Email marketing strategy platforms like aweber comes with email templates you can use to create emails that are more cohesive and with awesome design.
Automation also gives you the room to move the email addresses of your customers or prospects from one emailing list to another automatically depending on whether certain filters are met; prospect has made a first purchase, customer has made a second purchase, customer has a particular interest or preferences etc.
6) Reporting tools provides insights of what is working in your email marketing strategy
A great way of knowing what is working well is by tracking some metrics over time and email marketing strategy platforms will enable you to gather just the right data by tracking emails open, click-through and email conversion rates. This enables you to continue building on your previous successes and also opens the door for improvements. Thus, the common saying “What get measure! Get done”. While it’s much more easier and fun to focus on what is positive, acknowledging your problem areas and where adjustments should be made will go a long way to improve your products and services.
If you notice an email is working well with a high click-through rate, use that as a baseline for future emails. For example, if an email containing an image or video performs really well, then use a compelling image or video in the next email. While you look for emails that are successful, also look out for those that are struggling and improve where required. Always ensure that you do have interesting and targeted content with clear Call-To-Action in your emails.
7) Email marketing strategy helps build a stronger customer relationship
Email marketing strategy can help you to provide information your customers want directly into their inbox consistently, which can help tremendously to build customer relationships. By helping to make your customers or audiences’ lives better, whether by using your products or services, helpful tips, “happy birthday” or “happy marriage life” gift coupon, or even with a promotional code, they will learn to appreciate and trust you.
Eventually, when your customers or audience need the information and value you have been providing them, they will look up to you and your business, as such they will be thinking of you first whenever they need your products or services.
Email marketing strategy with aweber platform
You can start your email marketing strategy today for free with aweber. Just click the aweber banner below to get started with your free account. Aweber comes with simple to use tools; Email marketing, Automations, Landing pages, sign up forms, Integrations and more importantly 24/7 Customer Solutions to help you grow your home business online.
I highly encourage you to start using Email Marketing strategy to grow your home business today. However, if you are still wondering which home business idea you can engaged in to make money online, no worries get my free Professional to Successful Online Business entrepreneurs guide; where I share with you “Top 10 Legitimate Business Ideas you need to build a successful online business that will generate a huge extra income around your job“. Click Here to get my Free Professional to Successful Online Business entrepreneurs guide.
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